About Me

I’m a Graphic Designer and Art Director based in Beirut. I come up with ideas and concepts that create diverse worlds and exciting stories usually useful for communication and advertising but also to express, think and challenge the world around me. I’m also a researcher with a background in visual sociology which helps me approach problems from a critical, experimental and inventive angle. I like to express myself through various sensory and audiovisual mediums including writing, illustrating, crafting, prototyping, performing.

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THINGS I DO? Creative thinking . storytelling . problem-solving . product innovations . integrated campaigns . digital activations . brand identities . TV Commercials . storyboards and scripts . Outdoors . Print . UX/UI Design . packaging . filming and editing . illustration . 2D animation

THINGS I WANT TO DO? Creative Direction . Design for Social Impact . Research-based art . Art Interventions . Join Think tanks. Design Research. Collaborations and friendships . Play

BRANDS I WORKED ON Alfa Telecom . Almaza Beer . ABC Department Store . Bank Audi . Cadbury Dairy Milk .Côte D’Or Chocolate . Codebrave . Nestlé Waters . Noura Catering . Picon Cheese . Renault . Shouf Biosphere Reserve . Trident Gum . UNICEF . UNIDO . UNHCR & More

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EXPERIENCE & EDUCATION

_ Senior Art Director | Design studio in Beirut (2022-2023)
_ Graphic Designer | UNIDO UN Industrial Development Organization Beirut (2021-22, 2023)
_ Art Director | Leo Burnett Beirut (2015 – 2019)
_ MA Visual Sociology | Goldsmiths University of London (2020)
_ BA Graphic Arts and Advertising | ALBA University of Balamand Beirut (2014) First of class

+ I’m a classically-trained violinist who had the chance to perform with orchestras from around the world.
(London City Orchestra, Lerici Festival Orchestra 2019, Al Bustan Academy Orchestra 2019,
Lebanese Youth Orchestra…)